Figure 1: Take a visit at the Vietnam Food Association (Address: K5, new urban area, 62 Nguyen Thi Thap, Tan Hung, District 7, Ho Chi Minh City.)

 
Mr. Huynh Minh Hue, general secretary of Vietnam Food Association introduced the situation of Vietnam rice exports, the role of the Vietnam Food Association, and his statements on this issue next. Characterized the question as "Why VN rice export stood second in the world but most do not have a specific brand?". Is it just a matter of creating brand value (Brand Equity) is also organizing production systems and Vietnam rice exports?
 

In order from left to right: Ms. Estrella Tulay (NAFC), Ms. Maryrose Valentin (IRRI), Mr. Huynh Minh Hue, (VFA), Dr. Tran Thi Ut (CISD), Dr. Jesusa (Jessie) Beltran (PhilRice), Ms. Rhemilyn Relado (PhilRice)

Reporter: Hua Van Than

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